By
Alex Goad
The Rich Jerk is a more or less
known internet marketer. According
to all available information, it
appears that until recently, this
Rich Jerk was quite content keeping
a low profile on the net and
enjoying the fruits of his labor.
Now that has all changed. From an
anonymous internet marketing
success, the Rich Jerk has trampled
his way in and exploded on the
scene, the "You can make tons of
easy fast money on the internet"
scene, that is.
Although I can't comment just yet
on the validity of the information
contained in the ebook he is selling
because haven't bought or read it
yet, what I can tell you is that the
Rich Jerk has beautifully
orchestrated a massive tactical
deployment of his ebook that is
making him even richer than he was
before.
Here are the key elements of that
success.
From the marketing perspective,
this is sheer genius and all but the
most experienced among us has
something to learn from this. Not
from the ebook just yet, we'll get
to that later, but from the way that
it is sold and distributed.
Genius Unfolds
The combination of these elements
is what makes this sheer genius and
of course some of it is hard to copy
because it seems to be based on fact
rather than fantasy.
1) The Rich Jerk, whether on
purpose or not, has waited until all
the elements where in place to
launch his offensive. Maybe you've
heard of the combination of parts
creating something larger than the
sum…
2) The Jerk got dozens, if not
more, of super-affiliates to promote
his product from the very moment it
became available, thus saturating
the medium with it and creating a
huge buzz. Proof that some of these
affiliates are the real thing? They
got his ebook on impressive news
sources such as a full article on
Yahoo News. That goes a very long
way for credibility…
3) Speaking of credibility, the
Rich Jerk apparently sold one of his
websites for nearly $400,000 on Ebay.
This seems to be documented and
true. I say seem because I want to
remain a bit skeptical, but it looks
true, and that's another huge boost
in the credibility field. He also
makes available page after page of
his income statements from different
processors, this doesn't do anything
for me because such page could
easily be created but I'm sure it
swayed more than one buyer in his
favor.
4) The Rich Jerk uses the same
"easy money, buy yourself a Ferrari
next month" kind of talk to make you
visualize what you will do with all
the money you make once you buy his
ebook. You've read this kind of
stuff before from all the so-called
gurus out there, but admit it, it
still gets to you.
5) The Rich Jerk lays out 15 or
20 specific ways that he makes his
money and promises to deliver the
keys to them all. As you read
through the list, it makes a whole
lot of sense and you can't help but
think "hey, that just might work"
and "I want to kow how to do that".
He also promises to show you his own
profitable websites and if you've
tried to find profitable websites,
you know that it can be hard to tell
what's making money and what isn't…
But here's the real Killer
6) These are the tactics I was
referring to in the introduction.
The Rich Jerk walks the walk all the
way through his rather brilliant
sales letter.
You've surely heard the saying
"good guys finish last" applied to
relationships. Well it also applies
to marketing in a big way, and
unfortunately, more often than not
its true.
The Rich Jerk's slogan is "I'm
Better Than You". Yep, that's right
and it doesn't stop there. If you've
come upon one of his ads, you may
have read something along the lines
of "I just bought a yacht. I'm
better than you". Can you resist an
ad like that, or at least giving it
a click to find out more about what
its about? I couldn't.
And then it just picks right up
where you clicked in. The Rich
Jerk's sales letter vehicules an "I
made it, I have everything you dream
of, I'm obnoxious and rich and I
don't give a rat's ass about you"
attitude.
Its a perfect example of selling
without selling. Who would dare call
their customers morons, give them
boat loads of attitude and them tell
them to leave his site right away if
they're not happy about it, or that
if you write him a complaint, his
staff will put it on their bulleting
board and throw darts at it…
Ok, enough for now.
Here's what I'm going to do. I'm
going to put up the $97 required to
get my hands on a copy The Rich
Jerk. I'm going to read it and my
next article here will be an
objective review of its content and
the purpoted secrets found inside.
Based on my appreciation of the
material, I will launch my own
marketing offensive around the Rich
Jerk, and its not going to be the
regular "I reviewed this book and it
was good so buy it from me because
I'll give you $20 off from my
affiliate commission". Nor will I
promote the ebook if I can't say
100% that its worth spending on. But
whatever the case may be, I will
launch a marketing offensive around
it and chances are both you and I
will learn something from it…
Without further ado, here is your
link to the Rich Jerk's site and
sales letter. If you're easily
offended, don't read it. Otherwise
just take it with a grain of salt
and go right ahead.
Stay tuned for the next exciting
chapters of Enter the Rich Jerk, a
Marketing Odyssey
P.S. If you're wondering how I'm
so sure the Rich Jerk is selling his
ebook faster than Oprah can eat
cupcakes, his program is the number
one best seller on Clickbank for its
category, among 10,000 or so
competing products…
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